7 Top AI Market Research Tools in 2025

There are certain activities each brand engages in, and market research is one of them. The ability to track market changes and make data-driven decisions goes a long way to solidifying a company and its positions. However, the biggest challenge to this success formula is the research complexity—completing the entire research from scratch is labor-intensive and time-consuming. Gathering information from multiple sources, categorizing, and analyzing it is essential to take advantage of it. Time is of utmost importance here, and the faster you digest the collected data, the sooner you can reap the benefits of your efforts.

Is it possible to speed up the market research process and ensure that it yields deeper insights? Yes—with AI tools! Below are seven professional-grade AI market research tools to help your business thrive.

What Are AI Market Research Tools?

AI market research tools are generally programs enhanced by artificial intelligence that focus on analyzing market data. They can search for, collect, and analyze information using complex mechanisms, frameworks, and programming languages, capturing specific tendencies, trends, and changes. As a result, they provide structured data that helps marketers better understand where their company has an edge, where it is not good enough, and what steps to take to remain profitable and competitive.

In what ways can AI market research tools assist my business?

The good thing about AI market research tools is that they are usually flexible and feature-packed. For example, such software solutions can help you streamline data analysis and provide actionable consumer insights with minimal effort. They track consumer behavior, predict trends, and refine marketing strategies by analyzing large datasets.

These tools also enhance competitor analysis, providing intelligence on pricing, positioning, and possible strategy shifts. With AI market research tools, you can make informed decisions and update products faster and more successfully.

How Sembly applies AI to enhance market research

Sembly AI leverages proprietary natural language understanding models and speech analytics to extract valuable insights from the web, customer interactions, meetings, and discussions. Its AI detects nuances, intent, and audio and text data decision-making patterns. Thanks to that, businesses can uncover hidden consumer concerns, preferences, and needs, investing fewer resources while achieving better market positioning and messaging strategies.

Featured as one of the top productivity software for businesses in 2025, Sembly AI focuses on enhancing team collaboration and efficiency. Its agentic add-on, Semblian 2.0, scans industry reports, financial statements, and online data to detect high-potential market shifts and competitors’ movements. The add-on signals industry disruption, pricing changes, and shifting consumer moods so that a business can better strategize and adjust, leading to sustained market leadership.

Best 7 AI Market Research Tools in 2025

Tool	Best For	Key Features	Pricing
Sembly AI (Semblian 2.0)	AI-driven market research & competitive intelligence	AI-enhanced analytics, competitive benchmarking, insight tagging, intent recognition, product positioning	Personal: Free Professional: $10/month Team: $20/month Enterprise: Custom
Brandwatch	Social listening & brand monitoring	Emotion detection, and competitor benchmarking	Estimated $800-$3,000/month (custom pricing)
Speak	Transcription & data analysis	Audio-to-text conversion and web scraping	Individual: $15/month Teams: $54/month Custom
Quantilope	Consumer research & competitive intelligence	AI-powered surveys and instant market analysis	Custom pricing upon request
Perplexity AI	Contextual research & market analysis	AI-driven market research and evidence-based, actionable insights	Free: 5 Pro daily searches Professional: $20/month Enterprise: Custom
GWI Spark	Demographic & psychographic analysis	Customer segmentation and consumer trend tracking	Pricing upon request
Glimpse	Trend discovery & predictive analytics	Early trend detection, and real-time competitor monitoring	Custom pricing

1. Sembly AI (Semblian)

Sembly AI is a cutting-edge AI-driven platform that extracts deep insights by leveraging natural language understanding, machine learning, and proprietary AI models. The platform features an agentic add-on, Semblian 2.0, which can transform data into quantifiable documents that inform strategic decision-making. Unlike conventional market research tools, Semblian 2.0 refines insights by detecting emerging industry shifts, consumer sentiment trends, and competitive intelligence, providing accurate and actionable artifacts that make a difference to any sales, product management, and marketing department.

Its advanced predictive modeling analyzes historical data, market actions, and macroeconomic indicators, generating and acting upon various “what-if” scenarios. This helps businesses make decisions based on data projections and not guesswork.

Key features

AI-enhanced analytics helps identify the entire market situation with changes that are likely to occur in the near and distant future.
Competitive benchmarking and positioning, comparing competitor moves with industry benchmarks.
Insight tagging and clustering, categorizing themes, consumer concerns, and decision drivers, enabling faster synthesis of key insights and recommended steps.
Intent recognition, detecting underlying motivations, objections, and purchase drivers within online community discussions.
Product development and positioning, informing go-to-market strategies by capturing unmet needs and feature requests from interactions, web user discussions, and tendencies.
Flexibility and customization that are reachable across the board allow anyone accessing Semblian 2.0 to create a query and get a structured output that addresses a specific issue.

Use cases

Sembly AI contributes to ever-changing market research, bridging the gap between quantity and quality. It delivers deep, real-time intel that helps companies discern the market and its intricate details. Besides identifying white-space opportunities and competitor blind spots, the tool extracts demand signals, feature requests, and new opportunities to refine roadmaps and achieve better returns.

Thanks to its intelligent, AI-powered add-on, Semblian 2.0, Sembly AI provides a data-backed understanding of winning messaging, audience reception, and campaign impact. The tool further enhances marketing efficiency by designing industry-specific, accurate strategic documents, such as:

Brand positioning – Synthesizes competitive intelligence, consumer sentiment, and market trends to define unique value propositions, messaging pillars, and brand differentiation points.
Marketing strategy – Leverages predictive analytics and intent recognition to identify high-impact opportunities and optimal audience targeting strategies.
Content calendar – Clusters consumer discussions, trending topics, and engagement metrics to help marketers develop dynamic content agendas.
SEO reporting – Uses keyword and relevant data to automate SEO audits and provide structured reports with opportunities, gaps, and optimization suggestions.

Pricing

Personal: $0
Professional: $10/month
Team: $20/month
Enterprise: Custom

2. Brandwatch

Brandwatch is a social listening platform that uses AI for market research purposes, such as monitoring users and content. It helps businesses and influencers track mentions, consumer sentiment, and industry trends. The tool provides real-time information about how users perceive a certain brand.

Key features

Finds and examines visual content use with its core message.
Detects emotions behind customer conversations and provides suggestions on further actions.
Compares a brand performance against competitors with informative benchmarking and charts.

Use cases

Brandwatch is typically used to monitor brand reputation across social media networks. It generates detailed reports with supporting visuals so businesses can fully understand their strengths and weaknesses. It also helps identify consumer concerns and trending topics before they go viral, giving companies precious time to refine and execute a plan.

Pricing

Likewise, Brandwatch’s price isn’t readily available on its official website, and plans are typically customized based on specific requirements. The ballpark price, however, ranges between $800 and $3,000.

3. Speak

Speak is a transcription-and-analysis AI tool for market research that extracts voice and text data insights. The platform has become helpful for market research teams, where AI helps companies improve marketing efforts by scraping data from various websites and making informed decisions.

Key features

Provides an AI web scraping tool for comprehensive analysis.
Detects trends through conversation analysis and improves search rankings through transcripts.
Delivers findings in a clear, shareable document with appealing visualizations.

Use cases

Speak AI proves helpful for marketers in various use cases, given its ability to extract real-time insights from multiple pages. It uses algorithms to identify and assess common pain points so market researchers can cooperate with marketing specialists to build a more complex strategy, increasing the customer acquisition rate on a budget. All this enhances qualitative market research efforts, making it part of a successful business plan.

Pricing

Individual: $15/month
Teams: $54/month
Custom pricing

4. Quantilope

Quantilope is a consumer research platform that strives to provide the deepest insight into prospects and customers for efficient targeting, pitching, and retention. Based on intelligent artificial intelligence models, Quantilope is a great tool for improving your competitive intelligence and market research insights.

Key features

Creates questionnaires, surveys, and polls to gather qualitative and quantitative customer feedback.
Provides instant and multilevel market analysis.
Delivers exportable results in various formats for further team analysis and action.

Use cases

Quantilope is a perfect tool for product developers, marketers, UI/UX designers, and other specialists working closely with the research department. It helps conduct in-depth research, predict market trends, and refine product development strategies, such as sprint planning documentation, road mapping, gap analysis reporting, and more.

Pricing

Quantilope offers personalized pricing upon request.

4. Perplexity AI

Perplexity is an AI tool that provides contextualized research insights. It uses advanced ML and NLP to find and scan information, providing findings that are most valuable and relevant to a particular brand. Perplexity also has substantial reasoning, citing information from which a business might especially benefit.

Key features

Retrieves and analyzes market research data, scientific papers, and publicly available surveys.
Delivers precise and relevant information with evidence and contextual explanations.
Digests multiple sources at once and provides comprehensive reports with unique details.

Use cases

Market researchers turn to the software to conduct superficial scanning and find reliable sources, emerging trends, and pressing matters to study. It’s also an effective tool for generating reports with factual accuracy, especially when combined with intelligence gathering. Perplexity AI has proved its functionality when evaluating purchasing decisions, digging deeper into the demographics, and getting a compressed summary on a specific point.

Pricing

Free Plan: $0 + 5 Pro searches per day
Professional Plan: $20/month + 300 Pro searches per day
Enterprise Plan: Custom

5. GWI Spark

GWI Spark narrows its research operation area to demographic and psychographic analysis. It uses advanced models to determine consumers’ feelings, topics they often discuss, and other specific information.

Key features

GWI Spark groups customers into categories to learn their behavior’s ins and outs.
Provides detailed shifts in consumer interests, pointing to inside and outside driving factors.
Creates actionable insights in multiple languages, making it unique and applicable worldwide.

Use cases

GWI Spark precisely defines target audiences and what they have in common. This feature alone makes the tool highly functional for customer support, marketing teams, data analysts, and product managers. GWI Spark helps create hyper-personalized marketing campaigns using sentiment analysis that considers various polarities, like topics, phrases, themes, entities, and even documents.

Pricing

GWI Spark’s pricing models are available upon request and can reach even $35,000 annually.

6. Glimpse

Glimpse is a trend discovery platform that uses AI and predictive analytics to track emerging market trends. The tool provides a broad range of options for SEO specialists, e-commerce stores, market research teams, PR agencies, and investing departments.

Key features

Provides clear breakdowns of channels where consumers talk most about a given topic.
Forecasts industry changes without seasonality and noise, delivering 95% backtested accuracy.
Monitors brand mentions and emerging competitors in real-time and offers alerts on keywords.

Use cases

What makes Glimpse unique is its large dataset, which allows the tool to spot early-stage trends and give brands enough time to refine product development based on upcoming demands. Glimpse provides key trends for any industry, which is why it helps in a competitive landscape, giving brands a noticeable edge.

Pricing

Pricing details are not readily available on their official website, so you must book a demo for a tailored solution.

How to Choose the Best AI Market Research Tool

Define your research scope and intelligence needs

Whether trend forecasting, competitive analysis, customer sentiment tracking, or product demand prediction, make sure to find what actions you expect from the AI market research tool to complete. Determining if you need quantitative data (structured analytics or survey creation) or qualitative insights (voice, text, sentiment analysis) is also a good idea. They can help you refine your research objectives and double down on things you want to improve, whether content marketing, sales performance, or digital product management.

Evaluate data integration and source coverage

Next, check the type and number of sources the tool uses to aggregate data. These include internal reports, social media posts, sales conversations, and third-party research databases. Although the more sources don’t necessarily mean the better, knowing that a tool goes through different pages and databases ensures it’s less biased. Besides, consider looking for AI market research tools with API capabilities. API providers allow you to integrate them directly with your CRM, business intelligence tools, and other platforms, centralizing insights and making them easier to get and act upon.

Assess AI and parental technologies

Examine the AI’s natural language processing, machine learning, analytics, predictive modeling, and other capabilities. Make sure you understand how they operate and why you need them. The option and degree of customization are also crucial if you plan to fine-tune settings and introduce other parameters relevant to your business context. Wrap this step up by checking the AI model’s ethical side; it must be transparent and clear. Ensure the tool meets data privacy regulations (CCPA, HIPAA, GDPR, and others) and maintains high accuracy standards to avoid misinterpretations in market predictions.

Focus on usability and actionability of insights

Getting insights is only half the battle regarding an AI market research tool’s functionality. Any insight must be transferable and easily applicable. Look for platforms with automated data structuring, intuitive dashboards, and customizable reports. Insights presented in a comprehensive format on the market research platform improve decision-making and overall team efficiency, where anyone can display and utilize the chart, graph, visual, or table effectively.

Trends Shaping the Future of AI in Market Research

AI in market research becomes more prevalent and helps identify future trends before they gain mainstream traction. AI-powered tools increasingly auto-detect industry shifts, sentiment fluctuations, and competitive threats, providing brands with real-time alerts and proactive strategic recommendations.

AI has proven its efficiency in traditional methods of text and numerical data analysis, and it will likely expand to speech, visual, biometric, and behavioral areas, becoming more profound in analyzing these patterns and providing deeper consumer insights. More specifically, experts believe that AI market research tools will become much better at tracking micro-expressions, tone shifts, and engagement patterns, leading to more accurate consumer behavior predictions. Considering the advancement of context-aware AI models, it’s not surprising that the tech will elevate hyper-personalized marketing, providing holistic consumer intelligence.

Many AI-enhanced tools already shape the future with their unique capabilities. Software solutions like Sembly AI and its add-on Semblian 2.0 can simulate market conditions and generate predictive scenarios that let you test strategies before execution. Undergoing various scenarios and steps reduces uncertainty while saving financial resources that would have otherwise been lost. The same goes for creating synthetic consumer personas based on real-world data to test responses to pricing changes, product launches, and messaging strategies. This isolation testing using empirical data gives businesses a clearer vision of future market conditions, simultaneously reducing reliance on retrospective analysis.

FAQs

What are AI tools in market research?

AI-powered market research tools are software solutions that use artificial intelligence technologies like machine learning and natural language processing to gather, analyze, and interpret market data. AI tools used for market research help understand customer behavior, interests, purchasing decisions, and competitors’ actions. Their biggest advantage is that they automate data analysis, thus reducing manual effort and admin work.

Why is AI crucial for marketing research?

AI in market research enables faster and more accurate analysis of large datasets, delivering actionable insights that human workers typically take days, weeks, and even months to reach. It also helps companies optimize workflow processes, improve customer relations, and refine marketing plans.

How can you tell which AI tool is best for your research purposes?

You should first define your main business objectives. Then, evaluate an AI market research tool’s data integration capabilities, such as how it sources and combines information from different platforms. Lastly, consider the program’s interface, usability, and quality of insights.

Is ChatGPT an optimal solution for market research?

ChatGPT can be a valuable AI tool for market research, mainly in tasks like summarizing massive datasets. However, it may not provide the depth of specialized insights tailored directly to your business. This doesn’t mean you can’t ChatGPT. You can make it a complementary tool to Sembly AI and its agentic add-on, Semblian 2.0.

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